Launching a new African GEO
Test an offer with a locally operated calling workflow before committing to a full internal team.
- Define one market and offer
- Prepare the script and outcomes
- Train, calibrate and run a pilot
Africa sales operations / international teams
Local sales operations in Africa—without building them from scratch.
TheCall by Unateus helps international advertisers, CPA networks and ecommerce brands contact, qualify and confirm African-market leads—with a workflow built around the offer and the next operational step.
Start with
one market
one market
Train around
one offer
one offer
Scale from
operating evidence
operating evidence
THECALL OPERATING LAYERLead received.
Lead received.
Qualified handoff out.
Local conversations, structured outcomes and a visible next step.
- Active markets
- 05
- Starting model
- One market
One offer
- 01 / InputLead receivedCRM or tracker
- 02 / Local teamContact & qualifyOffer script · reason codes
- 03 / HandoffReady for next stepFulfilment or follow-up
Active markets
Five markets. Five distinct customer journeys.
Service scope, calling windows and team availability are confirmed for each project.
Your operating stage
Entering Africa or already operating here?
The starting point changes. The need for local conversations, visible outcomes and a controlled workflow does not.
Improving an existing operation
Add capacity, isolate a new offer or create a clearer path from lead intake to fulfilment-ready status.
- Review contact and reason codes
- Add overflow or a dedicated team
- Connect campaign feedback
The operating layer
Between the paid lead and the next operational step.
We do not sell traffic or own the offer. We design and operate the customer-contact stage after the lead arrives.
- 01
Lead received
Accept the agreed customer and campaign fields from your workflow.
- 02
Contact attempts
Work the lead using the project call window and attempt logic.
- 03
Qualify & confirm
Verify intent, price, order details, address and expectations.
- 04
Return status
Send the agreed outcome and reason code back to the project.
- 05
Fulfilment handoff
Pass a fulfilment-ready order into the next operational stage.
- 06
Follow up
Support delivery recovery, reactivation or another agreed workflow.
QUALITY APPROVALS Approval is useful only when the order is understood, deliverable and visible to the rest of the operation.
Built for international buyers
Local execution. Remote commercial control.
For teams that own the offer, the customer journey or the operating result—not for companies looking to buy traffic.
01 / OFFER OWNERS
Direct advertisers
Launch or scale an African GEO without building a local call-center operation from zero.
↗02 / PERFORMANCE PARTNERSCPA & affiliate networks
Create a clearer route from raw lead to call outcome, status feedback and fulfilment handoff.
↗03 / INTERNATIONAL BRANDSDTC & ecommerce teams
Add local phone-assisted sales and support around the customer journey you already operate.
↗ Services by funnel stage
Customer operations built around the outcome.
Choose the part of the journey that needs a local team. We scope the inputs, script, statuses and handoff around it.
SERVICE / 01
COD order confirmation
Contact new orders, confirm buying intent, price, quantity, address and delivery expectations before fulfilment.
SERVICE / 02
Lead qualification & sales
Work fresh campaign leads with an offer-specific script, defined attempt logic and a clear status for every outcome.
SERVICE / 03
Delivery follow-up & recovery
Reconfirm delivery expectations, follow up on failed attempts and return useful outcome feedback to the operation.
SERVICE / 04
Reactivation & reorders
Re-engage eligible customers using an approved script for repeat purchases, retention or a new campaign.
Designed for remote control
Scale deliberately.
A local team should not become a black box.
Pilot scopeONE MARKET / ONE OFFER
Start defined.Scale deliberately.
ScriptStatusHandoff
- 01
A local layer for a remote team
Run customer conversations in the target market while your commercial and operations teams remain abroad.
- 02
Trained around one offer
Build the script, product knowledge, attempt logic and outcome definitions around the campaign being launched.
- 03
Control without building an office
Scope reporting, quality review and escalation so the work can be managed from outside the market.
- 04
A pilot before wider scale
Start with a defined market, offer, workflow and volume; use the operating evidence to decide what comes next.
- 05
Integration-ready workflow
API-based lead intake and status updates can be scoped around the CRM, tracker or fulfilment workflow used by the project.
Market-specific operations
Africa is not one customer journey.
Payment behaviour, customer expectations and the role of the phone differ. Each market page reflects that difference.
A controlled start
From market brief to operating pilot.
No universal package. The scope is defined around the market, offer, workflow and volume.
- 01
Scope one market
Define the GEO, offer, customer journey, input data, volume and intended outcome.
- 02
Design the workflow
Agree the script, attempt logic, statuses, reason codes, quality review and handoff.
- 03
Train & calibrate
Prepare the team around the offer and test the workflow before live volume is introduced.
- 04
Run the pilot
Launch a defined scope, review the operating evidence and decide how to scale.
Integrations & reporting
Keep the lead inside your operating picture.
Where required, we can scope API-based lead intake and status feedback around your CRM, tracker or fulfilment workflow.
Explore the integration approach Project workflowSCOPED PER PROJECT
01 / INPUTLead & campaign fieldsCRM · tracker · approved data
02 / OPERATIONLocal customer contactScript · attempts · quality review
03 / OUTPUTStatus & reason codeOutcome · feedback · next action
Before a pilot
Questions international teams ask first.
Who is TheCall built for?
International direct advertisers, offer owners, CPA networks and ecommerce brands entering or already operating in the African markets we serve.
Can we start with one offer and one country?
Yes. A defined pilot is the preferred way to agree the workflow, prepare the team and review operating evidence before a wider rollout.
Do you provide traffic or act as an affiliate network?
No. TheCall begins after a lead is generated. We operate the agreed customer-contact, qualification, confirmation or follow-up stage.
Can the workflow connect to our systems?
API-based lead intake and status updates can be scoped where the project requires them. The exact fields, statuses and integration path are agreed during discovery.
Do you cover every African market?
The site currently describes Ghana, Nigeria, Kenya, Uganda and South Africa. Availability, service scope and calling windows are confirmed for each project.
How are supplement scripts handled?
The client supplies the approved product claims and signs off the script. Operators follow the project knowledge base and should not introduce medical claims or advice.
One market / one offer / one scope
Build the first operating version before you scale it.
Bring the GEO, product, lead volume and current workflow. We will use the brief to shape a market pilot and a tailored commercial setup.
Plan your market pilot Project brief
Where are you launching—or what needs to improve?
Tell us about the company, offer, market and lead flow. The more specific the brief, the more useful the first operating conversation can be.
USEFUL INPUT
- Target GEO and product vertical
- Expected leads or orders per day
- Current CRM, tracker and fulfilment setup
Prefer a direct channel? team@thecall.center · Telegram @unateus
Project briefREQUIRED FIELDS *